How to make a Facebook cover photo

Create a Facebook cover image that balances branding, readable text, and flexible framing across devices.

Facebook cover photos work best when they support identity instead of trying to do the whole job of an ad. A strong cover gives context fast and still looks stable across devices.

Step 1: Start with the right shape

Use Facebook Cover Photo Maker so the composition begins in a cover-specific format rather than a generic wide image.

Step 2: Keep the message broad

Cover photos are better for brand, role, or page identity than for dense promotional copy. If the message is time-sensitive and urgent, a sale banner may be the better tool.

Step 3: Protect important content

Do not place critical text too close to the edges or too low in the layout. Profile and interface elements can change how the banner reads.

Step 4: Review on a smaller width

Even if it looks polished on a desktop preview, the image should still feel readable on a narrower screen.

Better result

If the cover still communicates clearly after you remove half the text, the layout is probably moving in the right direction.