QR codes on packaging visuals should feel intentional and still remain easy to scan. Good placement is less about filling empty space and more about protecting readability.
Step 1: Decide what the code should do
Common packaging QR uses include:
- product info
- setup instructions
- warranty registration
- brand story or campaign link
Step 2: Add the code cleanly
Use Add QR Code to Image to place the code directly on the packaging mockup or product visual.
Step 3: Protect scanability
Avoid placing the code over busy textures, curved details, or areas with weak contrast. A clean, simple background zone works best.
Step 4: Keep branding secondary
The QR code can sit inside a branded layout, but the design should not make the code harder to use.
Better result
If the code is still readable and the product image does not feel crowded, the placement is probably right.
