Happy Face LogoHAPPY IMG
Content
TutorialLast reviewed: 2026-04-20

How to create a LinkedIn banner

Create a clean LinkedIn banner image for a personal profile or company page using a browser-based layout workflow.

A LinkedIn banner should support your profile, not fight it. The best banners stay readable behind the profile avatar and still look intentional on wider screens.

Step 1: Start with the target format in mind

LinkedIn banners are wide, shallow images. That means the most important text and graphics should not sit too close to the lower-left area where profile UI elements can overlap.

Step 2: Open the banner tool

Use LinkedIn Banner Maker so you can work directly in the right canvas shape instead of guessing with a generic editor.

LinkedIn Banner Maker editor with a wide banner ratio selected
Example editor view: switch to a wide banner ratio early so spacing and cropping decisions match the final header layout.

Step 3: Build around one message

Choose one clear direction:

  • personal brand statement
  • role or specialty
  • company positioning
  • portfolio-style visual identity

Trying to fit every achievement into one banner usually makes it weaker.

Step 4: Keep text large and sparse

Banner text should survive quick scanning. Use short phrases, good contrast, and generous spacing. If you need a logo, add it with Add Logo to Image, but keep it secondary to the overall composition.

Step 5: Check the mobile feel

Even if you design on desktop, the banner should still feel legible and balanced on narrower screens. Avoid tiny text and edge-hugging details.

Layout rule

Give the left side extra caution because profile elements may overlap there. If the design depends on a small logo or line of text in that zone, it is fragile.

Final review

Export once, view it at actual size, and ask a simple question: does the banner support credibility in under two seconds? If not, remove elements until the answer becomes yes.

Happy Face Mascot